Renowned clothing brand Khaadi on Monday issued a clarification regarding a social media campaign against the brand.
The brand which was under fire for allegedly mistreating and firing its workers is facing a boycott campaign on social media after rumours one of its workers attempted suicide after being fired.
In a short statement, the brand categorically confirmed hat it has not terminated 32 of its employees and the story regarding apparent attempted suicide of a young female worker is baseless.
“We categorically confirm that Khaadi has NOT terminated 32 of its employees. Another malicious story being spread and linked to the above is of the apparent attempted suicide of a young female worker. Why anyone should spread this outright lie is beyond understanding, but this just goes to show how some vested interests will stop at nothing to premeditatedly plan to try and cause reputational harm to Khaadi,” said the statement issued by the brand.
The statement adds that Khaadi, being a responsible corporate citizen, has always endeavoured to maintain and adhere to the highest standards in all operations-which also includes following best practices with regard to its biggest assets, the brand’s employees.
The brand also appealed to all social media users not to share or spread news that is pure hearsay, or base your comments on speculative news, no matter shared by who, without fully knowing the facts yourself.
A number of social media activists started calling for boycott of Khaadi after video of protest by people claiming to be workers of the brand went viral on social media.
A hashtag #BoycottKhaadi is also trending on the Twitter with social media activists calling for the nationwide boycott of Khaadi.